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Facebook is reportedly getting a rebrand | PC Gamer - hagentordreptles

Facebook is reportedly acquiring a rebrand

Mark Zuckerberg using VR
(Image accredit: Facebook)

Facebook will reportedly announce a rebrand at its annual Connect conference succeeding week, according to The Wand. Similar to the way Google became Alphabet, the travel is apparently designed to encompass all of Facebook's growing interests, which aside from the Facebook social media platform, also include Eye VR, Instagram and WhatsApp, among others.

In addition to all those brands, the new name—whatever information technology English hawthorn live—will also encompass Chief operating officer Mark Zuckerberg's ontogenesis concern in building a metaverse. The fellowship is preparation to hire equal to 10,000 staff in Europe to build this metaverse, accordant to CNN, and in July, Zuckerberg told The Threshold that he thinks the company "testament effectively transition from people sighted us as primarily being a social media caller to beingness a metaverse companionship."

A metaverse can be a lot of things, but in this linguistic context IT's a shared multiethnic space accessed using VR (thanks, Oculus), AR and the internet. The name, comparable a lot of tech innovations, has its origins in state fiction, but IT's a cant that's rising in ubiquity—Epic wants to get involved, too.

Metaverse aside, the name change might be a cagy move, because Facebook as a brand name isn't particularly hale right now. From the Cambridge Analytica malicious gossip direct to this year's whistle-blower-led peril into the the society's many and varied failures to protect users and society itself from the ominous-personal effects of its platform, a shiny new name might be just what the doctor ordered.

The Connect group discussion is scheduled for October 28.

Shaun Prescott

Shaun is PC Gamer's Australian editor and tidings author. He generally plays platformers and RPGs, and keeps a conclusion eye on anything of particular interest to antipodean audiences. He (rather obsessively) tracks the movements of the Doom modding community, excessively.

Source: https://www.pcgamer.com/facebook-is-reportedly-getting-a-rebrand/

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